Service & Product Design

I turn product decisions into business outcomes

I help B2B and B2C teams decide what to build — leading discovery, aligning stakeholders, and turning ambiguous problems into products that move the business.

Experience 10+ yrs

Based in Madrid Available for remote work

Industries

Healthcare
Financial Services
Logistics
Education
Public sector
E-commerce

Selected work

01 Public sector transformation Led digital transformation of Argentina's Ministry of Treasury financial systems — introducing UX practice to an organization that had never used it. Public sector Discovery Design ops View case
02 Dashboard as an activation driver Led the company's first product discovery to fix an 80% bounce rate: −32% bounce, −18% support requests, +12% brands connected to exchanges. B2B SaaS Activation Analytics View case
03 Returns turned into revenue Shifted consumer behavior from refunds to exchanges: +15% exchanges, 40% lower logistics costs, 80% revenue retention in the first month. E-commerce Behavior design Retention View case

Contact me and tell me what you need