INAM (Instituto Nacional de las Mujeres) develop programs and initiatives aimed at empowering women and promoting gender equality and the eradication of violence.
Lack of specialized support from the State. Line 144 answers emergency calls on but has no attention protocol.
Ethnography in the offices of the line. We interview operators to look for common patterns based on their testimonies.
We conducted guerrilla interviews and found needs on:
A Hackathon was organized as an instrument for the development of projects and the participation of actors with the main objective of generating innovative and sustainable solutions that respond to the problem of violence against women.
Collect innovative ideas on how to address solutions for all types of violence against women. Talk with people concerned about the issue and with experience about which solutions work and which do not so much.
After gathering the information we decided the features:
The survey questions were formulated together with INAM specialists. Designed with an easy to understand language, seeking to avoid ambiguous interpretations and thinking of a specific score to give consistent results.
According to the anwers it is evaluated whether the woman suffers gender violence. From the "middle level," the woman has the possibility of contacting line 144 or sending a message to a friend to ask for help.
We developed a form to achieve a first approach to the line, thinking of those who cannot or do not want to call the line yet.
We did interviews, and usability tests of the product (on paper and in prototype) with women of different socioeconomic levels. With that, we could see if the application is useful, easy to use and if it could generate social impact.
The application is a complement to line 144. It does not replace the assistance of the line, but it does help to raise awareness about domestic violence, and also makes available to the public information that until now was mainly for internal use of the line.
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