The context
In 2017 I got involved in a startup with experienced entrepreneurs in digital innovation and web programming. We participated in the entrepreneurial PACC , a non-refundable loan from the Ministry of Production. We were able to hire more people and rethink the business experience.
The platform
An event organizer can create, sell and manage tickets. You can have control over people's access but with certain functional limitations.
My role
Manage the project, the times and resources from the beginning. The first step was the research and analysis, interviews with the main stakeholders. According to the findings, I could design the platform in low fidelity, at the same time advising changes in the business model. I followed up on the development and usability tests. I worked in the management of the strategic brand and finally the landing design.
Process:
In 2017 we explore the organizer's needs and we have been working on a value proposition and solution for the organizer, that consists of the development of an internal use tool that connect products and/or services with end users. The objective is to manage reservations and ticket sales.
Discovery Phase
The first step was to indicate who uses the service and what the feelings associated with using it are. We map the pain points and identify the most common problems for users.
Techniques:
- How might we? method and brainstorm
- In-depth interviews with the main stakeholders, and marketing data analysis. Identify audiences, and their needs to detect brand positioning opportunities
Three user types were discovered: The promotor, The event planner and the supervisor.
MVP Design Phase
User flows according to pain points and needs. The next step was user stories and flow.
Organizer insight. They need to sell in cash
